At zero to one, speed matters — but speed without direction is just expensive motion. Founders either over-build before validating demand, or go to market with a product that works but a story that doesn't land.
We see both patterns weekly. The teams that break through treat positioning and architecture as parallel tracks, not sequential phases. What you're building and why anyone should care evolve together.
That's the work we care about: depth at the beginning, so execution isn't paying off mistakes you could have avoided in week two.